Answer
If everything is one, then why are they called differently?
They are one in principle (tattva), but different in expression (variety). There is only one Absolute Truth—Krishna—but He manifests in unlimited varieties.
For example:
Krishna’s name (nāma) is one form of Krishna
His form (rūpa) is another
His qualities (guṇa) are another
His pastimes (līlā) are another
All of them are Krishna Himself, but expressed in different ways for different kinds of relationships and reciprocation.
Unlike material variety, where things are separate, Krishna’s varieties are non-different from Him—they are His own expansions. Just as the holy name is Krishna Himself in sound form (nāma-prabhu), He chooses to reciprocate through that form.
Different devotees become attached to different aspects:
Some are drawn to rūpa (form)
Some to līlā (pastimes)
Some to nāma (holy name), appreciating especially its mercy
For example, a person may not yet have the qualification to fully appreciate Krishna’s form or pastimes, but through chanting, they can develop a deep relationship with the nāma-avatāra.
Similarly, the archa-vigraha (deity form) is also Krishna. Everything—nāma, rūpa, guṇa, līlā—is Krishna. One person, unlimited expressions.
A simple analogy: one person can have many roles—mother, daughter, wife, sister—yet remains the same individual. Similarly, Krishna manifests in different ways for the sake of loving exchanges (rasa), which are unlimited.
Now, regarding your question about relationships:
It is natural that while reading Krishna’s pastimes, different rasas (like vātsalya, sakhya, etc.) may feel relatable. But when it comes to deity worship or chanting, one may not feel such a clear or specific relationship. Sometimes there is only a general appreciation, not a deep personal connection.
This is because relationship with Krishna cannot be rushed. It requires purification.
Krishna has made Himself especially accessible in the form of the holy name. The holy name acts even without qualification—it purifies, transforms, and gradually awakens realization.
In contrast:
When you imagine Krishna’s form in the mind, it depends on the purity of the mind
When you read līlā, without purification, you may interpret it materially
But when you chant, Krishna directly touches you through sound, regardless of your level. This is the special mercy of the holy name.
That is why it is often advised:
“Simply hear and chant.”
Because through nāma, you are directly associating with Krishna.
As purification happens:
The mind becomes clear
One gains spiritual eligibility (adhikāra)
Then Krishna reveals Himself more deeply in rūpa, guṇa, and līlā
At an advanced stage, for a pure devotee, all are experienced as one—nāma, rūpa, guṇa, and līlā are fully non-different. But for us, the easiest and most powerful entry point is nāma (the holy name).
So although all aspects are one in tattva,
the practical way to experience that oneness is to begin with sincere chanting of the holy name.